Geri Dönüşüm is a Turkey-wide vertical platform aiming to raise awareness around waste management and support recycling practices. It offers a free listing infrastructure for buying/selling waste materials (glass, plastic, PET, paper) plus a content layer of sector blog/forum and regulatory information. The audience runs in both directions: B2B (waste producers, recycling facilities) and B2C (conscious consumers, sustainability followers).
SUSTAINABILITY · COMMUNITY PLATFORM
Geri Dönüşüm
A digital platform raising environmental awareness with a recycling-points map, waste-type guide and community content.
PROJECT GALLERY
Screens from the delivered digital experience
PROJECT STORY
Project overview and scope
A digital platform raising environmental awareness with a recycling-points map, waste-type guide and community content.
The aim was to build a platform that helps citizens find nearby recycling points, guides correct waste sorting, and gives space to community contribution.
Listings + content + community had to coexist as three modules under one platform — each with its own SEO strategy, management flow and moderation process. Map-based content ("recycling point") and sector-article content had to be optimised for the same search engine but for different intents; users arriving from a map and users arriving from an article had to flow into separate conversion paths.
A shared tag/category system links every listing, article and forum thread under one taxonomy. SEO uses separate XML sitemaps per module; listings carry Schema.org Product markup, articles use Article, and map points use LocalBusiness. Community contribution (suggest a new point + submit an article) flows through a moderated admin pipeline.
DELIVERABLES
Modules completed within the project
- 01Map-based point listing and filtering
- 02Waste-type guide and educational content infrastructure
- 03Community contribution flow (suggest a new point)
- 04Mobile-first web design
- 05Hosting, SSL and long-term content support
TECHNOLOGY STACK
Platforms and tools used
WordPressCustom CMS BridgeLeaflet + OpenStreetMapSchema.org Multi-TypeXML Sitemap × 3Forum Module
3 modules
Listings + content + community
Multiple
Schema.org markup
Community
Contribution model
Moderation
Admin review flow
AIOR PROJECT NOTE
Speaking about sustainability isn't enough; a platform must actively make sustainability easier. In Geri Dönüşüm we built every bridge — from map to listing, from article to regulation — within a single architecture.
Delivered scope and continuity
Map-based point listings, the waste guide, community suggestion form and administrator moderation flow were delivered.