Bursa İlan is a Bursa-focused local classifieds platform built around the promise that "residents of Bursa can post listings free of charge, unlimited and freely". Categories cover real estate, vehicles, second-hand, machinery, services, jobs, private tutors, tradespeople, animals and helper-seeking listings. With premium revenue via doping/showcase/corporate-store packages, it brings together individual posters (B2C) and corporate stores / businesses (B2B) on a single platform.
MARKETPLACE · CLASSIFIEDS
Bursa İlan
A Bursa-focused local classifieds marketplace with location-based search, category management, and a mobile-friendly user panel.
PROJECT GALLERY
Screens from the delivered digital experience
PROJECT STORY
Project overview and scope
A Bursa-focused local classifieds marketplace with location-based search, category management, and a mobile-friendly user panel.
A local-first, verified, categorised, and mobile-first classifieds platform was built for local users to easily list and find ads.
Classified platforms depend heavily on user-generated content; spam listings, fake contact details and unverified users become harder to manage at scale. The mobile posting path needed to stay short and clear, with administrator review and IP/SMS-based abuse controls designed together.
We collapsed mobile-first ad creation into a single page (category → photos → description → price → phone). SMS phone verification was integrated; rate limits prevent successive spam attempts from one IP. Premium packages (doping, showcase, corporate store) run self-service via payment integration (iyzico/PayTR). SEO was structured with category + location URL patterns and a dynamic XML sitemap.
DELIVERABLES
Modules completed within the project
- 01Listing creation/editing UI and approval flow
- 02Category, sub-category and filter system
- 03Location-based search and map integration
- 04User verification (phone/SMS) and panel
- 05SEO-friendly URL structure and performance optimisation
TECHNOLOGY STACK
Platforms and tools used
LaravelMySQLSMS Gateway (NetGSM)iyzico/PayTRCloudflarefail2banXML Sitemap
Mobile
Search experience
Single flow
Listing creation
SMS
Verification
Local
SEO focus
AIOR PROJECT NOTE
For a local classifieds platform, the core goal is to reduce unnecessary steps between creating a listing and helping a buyer find the right result. We simplified Bursa İlan's mobile journey around that principle.
Delivered scope and continuity
The platform combines listing intake, mobile search, SMS verification and administrator review in one system. Search visibility is monitored through Search Console rather than presented as a fixed ranking claim.