Brand protection in 2026: defensive registrations, monitoring, and UDRP

invalid@example.com (Aior), Aior
Fri, 01 May 2026 07:05:34 +0000
Brand Protection

Brand protection in the domain world​
Once a brand has any traction, opportunists register adjacent or look-alike domains. Some of these are typos, some are alternative TLDs, some are deliberately confusing. The "brand protection" function in domain management is the discipline of staying ahead of this. Below is what an actual programme looks like.

Defensive registration​
For a serious brand, defensive registrations cover:

The major TLDs — .com, .net, .org, plus...